Discover how Fathom Analytics
stack up against Google Analytics
What is the best analytics platform for your website? See how Fathom Analytics compares with Google Analytics? Enjoy a detailed comparison of Fathom Analytics vs Google Analytics.
Fathom Analytics vs Google Analytics comparison.
- Public pricingIncludedNot included
- Free tier or trialIncludedIncluded
- Self-serve signupIncludedIncluded
- Usage-based pricing (not per seat)IncludedIncluded
- Cookieless trackingIncludedNot included
- No analytics cookies requiredIncludedNot included
- EU or regional data hostingIncludedIncluded
- IP anonymization by defaultIncludedIncluded
- Self-hosted deploymentNot includedNot included
Clics, the simple privacy first web analytics software
Clics gives growth and marketing teams one calm place to finally see how a website is really performing, without the clutter. Traffic sources, landing pages, multistep funnels, goal completions, and conversion reads live in a single privacy first workspace built for the questions you ask every week, not for a wall of modules you never open.
Behind that clarity is a lightweight script under 5 KB that does not set analytics cookies on visitors. Clics is designed with GDPR, CCPA, and PECR in mind and ships a dedicated AI referrals view for ChatGPT, Claude, Perplexity, Gemini, and Copilot.
Unlimited teammates, a 14 day trial without a credit card, and human support that typically answers in under 30 minutes keep rollout and day to day reporting straightforward for teams that want analytics built for the website.
What is Fathom Analytics?
Fathom Analytics is a privacy-first web analytics platform that provides simple website statistics without tracking personal data or using cookies. It is fully compliant with GDPR, CCPA, and PECR regulations without requiring cookie consent banners on your pages. The lightweight script loads quickly and does not degrade website performance. Dashboards display page views, unique visitors, average time on page, bounce rate, referrers, countries, device types, browsers, and UTM campaign breakdowns in a single clean view. Fathom offers custom event tracking, scheduled email reports, uptime monitoring, and an API for building custom integrations. The platform provides EU-isolated infrastructure and unlimited data retention on all paid plans.
Open the Fathom Analytics vs Clics profile for Fathom Analytics on Alternatives.
What is Google Analytics?
Google Analytics is the most widely used web analytics platform globally, now in its fourth generation as GA4. It tracks website and app traffic through an event-based data model that replaced the session-based approach of Universal Analytics. Features include audience reports, acquisition channels, engagement metrics, conversion tracking, path exploration, funnel visualization, and predictive audiences powered by machine learning. The platform integrates deeply with Google Ads, Search Console, BigQuery, and Looker Studio for advertising optimization and custom reporting. GA4 offers a free tier with generous data collection limits and a paid Analytics 360 version for enterprises needing higher quotas, service level agreements, and dedicated support.
Browse how Clics replaces Google Analytics on Alternatives.
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