Discover how FullStory
compares with Heap

What is the best product analytics platform for your team? See how FullStory compares with Heap? Enjoy a detailed comparison of FullStory vs Heap.

Detailed comparison

FullStory vs Heap comparison.

FeaturesFullStoryHeap
  • Public pricingNot includedIncluded
  • Free tier or trialNot includedIncluded
  • Self-serve signupNot includedIncluded
  • Usage-based pricing (not per seat)IncludedIncluded
  • Cookieless trackingIncludedIncluded
  • No analytics cookies requiredNot includedNot included
  • EU or regional data hostingIncludedIncluded
  • IP anonymization by defaultIncluded
  • Self-hosted deploymentNot includedNot included
Clics

Clics, the simple privacy first web analytics software

Clics gives growth and marketing teams one calm place to finally see how a website is really performing, without the clutter. Traffic sources, landing pages, multistep funnels, goal completions, and conversion reads live in a single privacy first workspace built for the questions you ask every week, not for a wall of modules you never open.

Behind that clarity is a lightweight script under 5 KB that does not set analytics cookies on visitors. Clics is designed with GDPR, CCPA, and PECR in mind and ships a dedicated AI referrals view for ChatGPT, Claude, Perplexity, Gemini, and Copilot.

Unlimited teammates, a 14 day trial without a credit card, and human support that typically answers in under 30 minutes keep rollout and day to day reporting straightforward for teams that want analytics built for the website.

Clics cookieless, privacy-first web analytics illustration
FullStory

What is FullStory?

FullStory is a digital experience intelligence platform for web and mobile applications that combines session replay with product analytics capabilities. Its Fullcapture technology automatically records every user interaction without manual event instrumentation, providing retroactive analysis of any behavior pattern. Core features include session replay with searchable metadata, heatmaps, conversion funnels, user journey mapping, and frustration signal detection for rage clicks and dead clicks. The StoryAI assistant surfaces insights through natural language queries across recorded session data. FullStory integrates with data warehouses for export and offers a separate Workforce product line for employee software analytics. A free tier provides thirty thousand monthly sessions with twelve months of data retention.

Read how Clics compares with FullStory on Alternatives.

FullStory web analytics dashboard in the FullStory vs Heap comparison
Heap

What is Heap?

Heap is a product analytics platform that uses automatic event capture to record every user interaction without requiring manual instrumentation. Once the tracking snippet is installed, clicks, form submissions, page views, and custom events are collected retroactively, allowing teams to define conversions and analyze user journeys after the fact. Key features include funnel analysis, retention charts, path exploration, session replay, and an AI assistant called Illuminate that surfaces friction points and drop-off patterns. Heap integrates with data warehouses, CRM systems, and marketing platforms through pre-built connectors. The platform serves product and growth teams that want behavioral insights without heavy engineering overhead.

See the full write-up for Heap on Alternatives.

Heap web analytics dashboard in the FullStory vs Heap comparison
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