Discover how Google Analytics
compares with GoSquared
What is the best analytics platform for your website? See how Google Analytics compares with GoSquared? Enjoy a detailed comparison of Google Analytics vs GoSquared.
Google Analytics vs GoSquared comparison.
- Public pricingNot includedIncluded
- Free tier or trialIncludedIncluded
- Self-serve signupIncludedIncluded
- Usage-based pricing (not per seat)IncludedIncluded
- Cookieless trackingNot includedIncluded
- No analytics cookies requiredNot includedNot included
- EU or regional data hostingIncluded
- IP anonymization by defaultIncludedIncluded
- Self-hosted deploymentNot includedNot included
Clics, the simple privacy first web analytics software
Clics makes website analytics something your team actually looks forward to every week: easy, modern, and genuinely useful. At its core is a clean dashboard anyone can open without training: visitors, traffic sources, goals, conversions, and multistep funnels on one screen, plus a dedicated view for AI referral traffic from ChatGPT, Claude, Perplexity, Gemini, and Copilot.
Its strength is staying simple without giving up what marketing teams actually measure. A tracking script under 5 KB does not set analytics cookies on visitors. Clics is designed with GDPR, CCPA, and PECR in mind, and reports full counts you can trust in reviews.
Unlimited teammates share one workspace, the 14 day trial does not require a credit card, and human support typically replies in under 30 minutes when setup or reporting questions come up.
What is Google Analytics?
Google Analytics is the most widely used web analytics platform globally, now in its fourth generation as GA4. It tracks website and app traffic through an event-based data model that replaced the session-based approach of Universal Analytics. Features include audience reports, acquisition channels, engagement metrics, conversion tracking, path exploration, funnel visualization, and predictive audiences powered by machine learning. The platform integrates deeply with Google Ads, Search Console, BigQuery, and Looker Studio for advertising optimization and custom reporting. GA4 offers a free tier with generous data collection limits and a paid Analytics 360 version for enterprises needing higher quotas, service level agreements, and dedicated support.
Read the Google Analytics vs Clics guide for Google Analytics on Alternatives.
What is GoSquared?
GoSquared is a real-time website analytics platform based in the United Kingdom that combines live traffic dashboards with daily email summaries and event tracking. The analytics module shows active visitors, traffic trends over time, page performance, acquisition channels, and geographic distribution through a dashboard that updates continuously. Published pricing tiers pair monthly pageview allowances with project caps, unlimited team sharing on each plan, and a seven-day trial period in British pounds. The platform also offers a REST API for programmatic data access and plugins for popular content management systems. GoSquared positions itself as a straightforward analytics tool with GDPR-compliant data handling and third-party privacy certification.
Read the GoSquared vs Clics guide on GoSquared Alternatives.
More head-to-head comparisons
Explore more side-by-side comparisons between popular analytics tools.