Discover how Hotjar compares with Amplitude

What is the best platform for understanding user behavior on your site? See how Hotjar compares with Amplitude? Enjoy a detailed comparison of Hotjar vs Amplitude.

Hotjar logo on Clics Analytics at clics.dev
Hotjar
vs
Amplitude logo on Clics Analytics at clics.dev
Amplitude
Detailed comparison

Hotjar vs Amplitude comparison.

FeaturesHotjarAmplitude
  • Public pricingIncludedIncluded
  • Free tier or trialIncludedIncluded
  • Self-serve signupIncludedIncluded
  • Usage-based pricing (not per seat)IncludedIncluded
  • Cookieless trackingNot includedIncluded
  • No analytics cookies requiredNot includedNot included
  • EU or regional data hostingIncludedIncluded
  • IP anonymization by defaultIncluded
  • Self-hosted deploymentNot includedNot included
Clics

Clics, the simple privacy first web analytics software

Clics makes website analytics something your team actually looks forward to every week: easy, modern, and genuinely useful. At its core is a clean dashboard anyone can open without training: visitors, traffic sources, goals, conversions, and multistep funnels on one screen, plus a dedicated view for AI referral traffic from ChatGPT, Claude, Perplexity, Gemini, and Copilot.

Its strength is staying simple without giving up what marketing teams actually measure. A tracking script under 5 KB does not set analytics cookies on visitors. Clics is designed with GDPR, CCPA, and PECR in mind, and reports full counts you can trust in reviews.

Unlimited teammates share one workspace, the 14 day trial does not require a credit card, and human support typically replies in under 30 minutes when setup or reporting questions come up.

Clics privacy first web analytics
Hotjar

What is Hotjar?

Hotjar is a behavior analytics tool now part of the Contentsquare family, focused on helping teams understand how users interact with web pages. Core features include heatmaps showing clicks, scrolls, and mouse movements, session replay for watching individual visitor journeys, conversion funnels, on-site surveys, feedback widgets, and user testing recruitment. The platform integrates with Google Analytics, HubSpot, Optimizely, and other marketing tools commonly used by product teams. Hotjar targets product managers, UX researchers, and marketers who need qualitative insights beyond traditional traffic numbers. The free Basic plan offers limited session captures while paid Business and Scale tiers increase recording quotas and add advanced filtering.

Read the Hotjar vs Clics guide on Hotjar Alternatives.

Hotjar in a Hotjar vs Amplitude comparison context
Amplitude

What is Amplitude?

Amplitude is a digital analytics platform for product, growth, and marketing teams: funnels, retention, cohorts, behavioral analysis, product and web analytics, session replay, feature flags, web experimentation, guides and surveys, activation workflows, AI Assistant, and data connections with higher plans for streaming syncs and governance. Published Starter pricing is free with ten thousand monthly tracked users and up to two million events per month, including session replay and unlimited feature flags. Growth and Enterprise tiers add advanced behavioral analysis, data governance controls, and dedicated support for organizations scaling beyond the free tier limits into production-grade product intelligence.

Explore the Amplitude alternative profile for Amplitude on Alternatives.

Amplitude in a Hotjar vs Amplitude comparison context
More Comparisons

More head-to-head comparisons

Explore more side-by-side comparisons between popular analytics tools.

View more
Decorative dotted grid background on Clics Analytics at clics.dev

Start tracking your website today.

Set up in minutes, no complexity, no distractions - just clear insights from day one.

No credit card required