Discover how Semrush Traffic Analytics
compares with OpenPanel

What is the best way to measure your market and your product? See how Semrush Traffic Analytics compares with OpenPanel? Enjoy a detailed comparison of Semrush Traffic Analytics vs OpenPanel.

Detailed comparison

Semrush Traffic Analytics vs OpenPanel comparison.

FeaturesSemrush Traffic AnalyticsOpenPanel
  • Public pricingIncludedIncluded
  • Free tier or trialIncludedIncluded
  • Self-serve signupIncludedIncluded
  • Usage-based pricing (not per seat)Not includedIncluded
  • Cookieless trackingNot includedIncluded
  • No analytics cookies requiredNot includedIncluded
  • EU or regional data hostingNot includedIncluded
  • IP anonymization by defaultNot includedIncluded
  • Self-hosted deploymentNot includedIncluded
Clics

Clics, the simple privacy first web analytics software

Clics makes website analytics something your team actually looks forward to every week: easy, modern, and genuinely useful. At its core is a clean dashboard anyone can open without training: visitors, traffic sources, goals, conversions, and multistep funnels on one screen, plus a dedicated view for AI referral traffic from ChatGPT, Claude, Perplexity, Gemini, and Copilot.

Its strength is staying simple without giving up what marketing teams actually measure. A tracking script under 5 KB does not set analytics cookies on visitors. Clics is designed with GDPR, CCPA, and PECR in mind, and reports full counts you can trust in reviews.

Unlimited teammates share one workspace, the 14 day trial does not require a credit card, and human support typically replies in under 30 minutes when setup or reporting questions come up.

Clics cookieless, privacy-first web analytics illustration
Semrush Traffic Analytics

What is Semrush Traffic Analytics?

Semrush Traffic Analytics is a competitive research module inside the Semrush marketing suite. It estimates website traffic volumes, unique visitors, bounce rates, visit duration, and pages per session for any domain using aggregated clickstream data and machine-learning models. Teams use it to benchmark competitor performance, discover traffic sources by channel, analyze audience overlap between domains, identify top-performing subfolders, and review geographic distribution patterns. Data relies on third-party panel observations rather than first-party tags, so accuracy varies depending on market size. The tool integrates with other Semrush products like Market Explorer and Domain Overview for broader competitive intelligence workflows.

See the Semrush Traffic Analytics alternative guide for Semrush Traffic Analytics on Alternatives.

Semrush Traffic Analytics web analytics dashboard in the Semrush Traffic Analytics vs OpenPanel comparison
OpenPanel

What is OpenPanel?

OpenPanel is an open-source web and product analytics platform available at openpanel.dev with cookieless tracking and GDPR-friendly positioning. It offers EU-hosted cloud infrastructure with a thirty-day free trial requiring no credit card, or teams can self-host the entire stack. A single installation covers web analytics, custom event tracking, funnels, retention charts, cohort analysis, user profiles, session replay, revenue monitoring, and Google Search Console integration. The platform also provides notifications, webhooks, and MCP tooling so AI agents can query funnels, profiles, and sessions programmatically. OpenPanel targets developers and product teams who want open-source flexibility combined with a modern analytics experience.

Read how Clics compares with OpenPanel on Alternatives.

OpenPanel web analytics dashboard in the Semrush Traffic Analytics vs OpenPanel comparison
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