Discover how Vercel Analytics compares with Fathom Analytics

What is the best privacy first analytics tool for your site? See how Vercel Web Analytics compares with Fathom Analytics? Enjoy a detailed comparison of Vercel Analytics vs Fathom Analytics.

Vercel Analytics logo on Clics Analytics at clics.dev
Vercel Analytics
vs
Fathom Analytics logo on Clics Analytics at clics.dev
Fathom Analytics
Detailed comparison

Vercel Analytics vs Fathom Analytics comparison.

FeaturesVercel AnalyticsFathom Analytics
  • Public pricingIncludedIncluded
  • Free tier or trialIncludedIncluded
  • Self-serve signupIncludedIncluded
  • Usage-based pricing (not per seat)IncludedIncluded
  • Cookieless trackingIncludedIncluded
  • No analytics cookies requiredIncludedIncluded
  • EU or regional data hostingNot includedIncluded
  • IP anonymization by defaultIncludedIncluded
  • Self-hosted deploymentNot includedNot included
Clics

Clics, the simple privacy first web analytics software

Clics gives growth and marketing teams one calm place to finally see how a website is really performing, without the clutter. Traffic sources, landing pages, multistep funnels, goal completions, and conversion reads live in a single privacy first workspace built for the questions you ask every week, not for a wall of modules you never open.

Behind that clarity is a lightweight script under 5 KB that does not set analytics cookies on visitors. Clics is designed with GDPR, CCPA, and PECR in mind and ships a dedicated AI referrals view for ChatGPT, Claude, Perplexity, Gemini, and Copilot.

Unlimited teammates, a 14 day trial without a credit card, and human support that typically answers in under 30 minutes keep rollout and day to day reporting straightforward for teams that want analytics built for the website.

Clics privacy first web analytics
Vercel Analytics

What is Vercel Web Analytics?

Vercel Analytics is a built-in analytics solution for applications deployed on the Vercel platform. It provides real-time page view tracking, visitor counts, referrer data, geographic breakdowns, device information, and top pages without requiring external scripts or third-party services. Speed Insights measures Core Web Vitals including Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift directly from real user sessions. Billing is based on collected events across projects, with retention periods capped by plan tier. Hobby plans stop collecting after monthly limits are reached, while Pro and Enterprise tiers offer extended retention and higher event allowances for production applications at scale.

Open the dedicated Vercel Web Analytics guide on Vercel Analytics Alternatives.

Vercel Analytics in a Vercel Analytics vs Fathom Analytics comparison context
Fathom Analytics

What is Fathom Analytics?

Fathom Analytics is a privacy-first web analytics platform that provides simple website statistics without tracking personal data or using cookies. It is fully compliant with GDPR, CCPA, and PECR regulations without requiring cookie consent banners on your pages. The lightweight script loads quickly and does not degrade website performance. Dashboards display page views, unique visitors, average time on page, bounce rate, referrers, countries, device types, browsers, and UTM campaign breakdowns in a single clean view. Fathom offers custom event tracking, scheduled email reports, uptime monitoring, and an API for building custom integrations. The platform provides EU-isolated infrastructure and unlimited data retention on all paid plans.

See how Clics compares with Fathom Analytics on the Alternatives hub.

Fathom Analytics in a Vercel Analytics vs Fathom Analytics comparison context
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