Valid URLs
Encode campaign parameters while preserving the destination and fragments.
Free UTM Builder.
Create a campaign URL with consistent UTM parameters and a precise destination.
Add source, medium and campaign values, with optional fields when needed.
Inspect, copy and test the URL before sharing it.
Why it matters
Clean campaign data starts with clean URLs.
UTM parameters become reporting dimensions, so small differences in spelling, capitalization or separators can divide one initiative into multiple campaign rows. That fragmentation makes performance harder to compare and forces analysts to clean data after links are already distributed.
A documented naming convention gives marketers a shared vocabulary for sources, media, campaigns and creative variations. Applying it while links are created protects the consistency of downstream reports and makes future analysis easier for teammates who were not involved in the original campaign.
Editing query strings manually introduces avoidable risks, including broken destinations, duplicated parameters, lost fragments and values that are not encoded correctly.
Existing queries
Keep unrelated parameters required by the destination page.
Consistent naming
Prevent inconsistent campaign names from splitting reporting rows.
Ready to copy
Copy a clean URL after one final quality check.
How to use
Build a campaign URL in three steps.
Choose a naming convention before generating links for a larger campaign.
Paste the destination
Enter the complete destination URL and preserve any existing query parameters or fragments required by the page.
Describe the campaign
Add source, medium and campaign values using one convention for capitalization, separators and abbreviations.
Copy and verify
Review the parameters, copy the finished URL and test both its destination and tracking values before publishing.
FAQs
UTM Builder FAQ
Create campaign links that remain consistent and understandable.
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