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Free UTM Link Shortener.

Use this UTM Link Shortener with Paste a complete campaign URL containing at least one UTM parameter and optionally choose an available alias.

The tool validates the campaign URL and returns a permanent short link created by is.gd.

Use the result to compare scenarios and choose your next step.

Shorten a UTM campaign link

Create a permanent is.gd link from a public URL containing UTM parameters.

Use 5–30 letters, numbers or underscores; availability is not guaranteed.

Your public campaign URL is sent to is.gd to create the permanent short link. Do not submit private or sensitive URLs.

Why it matters

Why a UTM Link Shortener is useful.

A UTM Link Shortener gives teams a shared starting point when raw inputs are difficult to compare. It turns separate observations into a consistent snapshot that can be discussed, challenged and updated.

Use the shorter link where character count or readability matters while retaining the original campaign parameters. A repeatable method also makes assumptions visible, helping stakeholders distinguish measured facts from planning choices.

The destination URL is sent to is.gd, whose availability, privacy terms and abuse controls apply. Use the result with reliable analytics and customer context to decide what the team should validate next.

Fast baseline

Turn a few known inputs into a consistent working baseline.

Clear focus

Identify the assumption that most deserves further validation.

Comparable scenarios

Repeat the same method when testing alternative planning scenarios.

Visible reasoning

Keep the supporting figure beside the headline estimate.

How to use

Use the UTM Link Shortener in three steps.

Use values from one period and keep their definitions consistent before comparing results.

  1. Add your inputs

    Paste a complete campaign URL containing at least one UTM parameter and optionally choose an available alias. Use one consistent period.

  2. Review the estimate

    The tool validates the campaign URL and returns a permanent short link created by is.gd. Check the units.

  3. Validate the decision

    Use the shorter link where character count or readability matters while retaining the original campaign parameters. Record assumptions.

FAQs

UTM Link Shortener FAQ

Understand the calculation, its inputs and the limits of the resulting estimate.

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