Meet the most recognized web analytics alternative to Umami
Want a clear, privacy-first read on your visitors and what they need from your site? Prefer ChatGPT and Perplexity traffic in one dedicated AI view instead of stitching referrers and UTMs yourself? Need a real human answer in under thirty minutes when a launch is on the line? Discover why Clics is the best choice for website analytics.
Looking for Umami alternatives?
Umami is an open-source, privacy-focused web analytics platform: no cookies, no cross-site tracking, and GDPR positioning out of the box. The tracker stays under 2 KB, you can self-host with Docker and PostgreSQL or use Umami Cloud for managed hosting, and the product covers traffic metrics, custom events, funnels, user journeys, retention, session replay, UTM attribution, revenue tied to events, teams, roles, and a REST API.
Clics makes the numbers easy to open and easy to trust, with privacy built in from the first pageview. One calm dashboard brings visitors, traffic sources, landing pages, goals, conversions, sessions, and multistep funnels together, beside a dedicated AI view for referral traffic from ChatGPT, Claude, Perplexity, Gemini, and Copilot. A script under 5 KB sets no analytics cookies and is designed with GDPR, CCPA, and PECR in mind, so weekly reviews rest on full counts rather than estimates. Unlimited teammates share one workspace from phone or desktop, the 14-day trial needs no credit card, and a real human answers in under 30 minutes when traffic reads matter.
Why we built Clics differently.
Six reasons teams pick Clics over Umami.
Simpler to use from day one.
Umami bundles core traffic with funnels, user journeys, session replay, retention views, and revenue events on top of a small tracker. The interface reflects that scope, so a quick weekly read means navigating past features you may never use.
Clics is designed to be simple to read from the moment you log in. One clean dashboard shows visitors, sources, goals, and conversions without buried menus or configuration steps. The layout stays calm because simplicity is the default, not a mode you have to opt into.
See exactly how much traffic comes from AI tools.
Traffic from AI tools like ChatGPT, Claude, Perplexity, Gemini, and Copilot is a growing channel for many websites. Most analytics platforms either ignore it or bury it inside generic referrer lists where you have to dig it out yourself.
Clics ships a dedicated AI analytics view so you can monitor visits, conversions, and revenue from AI tools in one place. You see exactly how much of your growth is being driven by AI search and chat, without building custom filters or manual reports.
GDPR-compliant with no cookie banners needed.
Clics is built with GDPR, CCPA, and PECR compliance in mind from the ground up. Because the tracking script does not set cookies on visitor browsers, you can skip the cookie consent banner entirely and still stay on the right side of privacy regulations.
That means a cleaner experience for your visitors and one less compliance headache for your team. No cookie pop-ups, no consent management platform to maintain, and no risk of losing data when someone clicks reject.
More accurate data you can actually trust.
Ad blockers and heavy tracking scripts still silently eat into your numbers. Even cookieless platforms can miss visitors when scripts are blocked, misconfigured, or buried under extra modules you never meant to turn on.
Clics uses a lightweight async script under 5 KB with fingerprint-based sessions instead of invasive cookies. Because there is no cookie banner to dismiss, more visitors are actually counted, giving you a picture of your traffic that is closer to reality.
Track multistep funnels without a single line of tagging.
Funnels are usually reserved for a dedicated product-analytics stack. You design a rigid event taxonomy, install SDKs, and wait for data to gather before you can finally spot where people fall away, plenty of setup for one basic question about your website.
Clics puts multistep funnels directly in the same dashboard, from the signals your site already sends. Add as many steps as you need by page, event, referrer, or UTM, set a conversion window, and instantly see conversion, drop-off, and time to convert for every step, shown as a clear horizontal or vertical chart with no tagging to maintain.
Human customer support, under 30 minutes.
Open-source analytics often routes help through GitHub issues, community threads, and self-hosted runbooks before marketing gets a straight answer on a traffic read.
When you need help, you talk to a real person, not a chatbot, not a ticket queue that takes days. Clics offers human customer support with a response time under 30 minutes, so you are never left waiting when something matters. Good analytics tooling should come with good support. Whether you have a question about setup, need help understanding a report, or want to discuss your tracking strategy, someone on our team will get back to you quickly.
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FAQ about Umami & Clics
Privacy, simplicity, AI referrals, managed hosting, open source, support, subdomains, and team access. Everything you need to compare Umami and Clics in one place.