Discover how Ahrefs Analytics
compares with Matomo
What is the best analytics platform for your website? See how Ahrefs Web Analytics compares with Matomo? Enjoy a detailed comparison of Ahrefs Analytics vs Matomo.
Ahrefs Analytics vs Matomo comparison.
- Public pricingIncludedIncluded
- Free tier or trialIncludedIncluded
- Self-serve signupIncludedIncluded
- Usage-based pricing (not per seat)IncludedIncluded
- Cookieless trackingIncludedIncluded
- No analytics cookies requiredIncludedIncluded
- EU or regional data hosting Included
- IP anonymization by defaultIncludedIncluded
- Self-hosted deploymentNot includedIncluded
Clics, the simple privacy first web analytics software
Clics helps teams worldwide understand how their websites perform without turning analytics into a second job. One privacy first platform brings the reads growth and marketing need into a single calm dashboard. Traffic sources, landing pages, multistep funnels, conversion goals, campaign performance, and a dedicated AI referrals view for ChatGPT, Claude, Perplexity, Gemini, and Copilot sit together so you are not hunting through menus for a weekly answer.
More than page views alone, Clics is built so everyone on the team can read the same numbers. Invite unlimited teammates to one workspace, check reports from phone or desktop, and keep reviews focused on what changed. The tracking script stays under 5 KB, skips analytics cookies on visitors, and is designed with GDPR, CCPA, and PECR in mind so you can measure traffic without cookie banners.
Clics offers a 14 day trial with no credit card required and answers with human support in under 30 minutes when something in your setup or dashboard needs a second look.
What is Ahrefs Web Analytics?
Ahrefs Web Analytics is a cookie-light web traffic product tucked inside Ahrefs Brand Radar and the broader SEO stack including Rank Tracker, Site Audit, and Keywords Explorer. Teams get real-time views tied to verified projects, Google Search Console linkage, outbound link tracking, funnels and custom events, UTM breakdowns, AI-oriented bot referrer reporting, GA4 import, and more, all routed through one Ahrefs account rather than a separate analytics vendor. The product appeals to SEO-focused teams who already use Ahrefs for backlink and keyword research and want traffic data consolidated in the same workspace without adding another third-party measurement tool.
Read the Ahrefs Web Analytics profile on Ahrefs Analytics Alternatives.
What is Matomo?
Matomo is an open-source web analytics platform originally released as Piwik in 2007. Teams can self-host it on their own servers for full data ownership or use Matomo Cloud as a managed service. It provides visitor logs, real-time dashboards, goal tracking, e-commerce reports, custom dimensions, and segmentation capabilities. Optional premium plugins add heatmaps, session recordings, A/B testing, funnels, and form analytics. Matomo supports both cookie-based and cookieless tracking modes to accommodate different privacy regulations. The interface follows a familiar report structure with acquisition, behavior, and conversion sections, making migration from traditional analytics tools straightforward for most marketing and product teams.
Open the Matomo alternative guide on Matomo Alternatives.
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