Discover how Fathom Analytics
compares with FullStory

What is the best way to understand your website visitors? See how Fathom Analytics compares with FullStory? Enjoy a detailed comparison of Fathom Analytics vs FullStory.

Detailed comparison

Fathom Analytics vs FullStory comparison.

FeaturesFathom AnalyticsFullStory
  • Public pricingIncludedNot included
  • Free tier or trialIncludedNot included
  • Self-serve signupIncludedNot included
  • Usage-based pricing (not per seat)IncludedIncluded
  • Cookieless trackingIncludedIncluded
  • No analytics cookies requiredIncludedNot included
  • EU or regional data hostingIncludedIncluded
  • IP anonymization by defaultIncludedIncluded
  • Self-hosted deploymentNot includedNot included
Clics

Clics, the simple privacy first web analytics software

Clics gives growth and marketing teams one calm place to finally see how a website is really performing, without the clutter. Traffic sources, landing pages, multistep funnels, goal completions, and conversion reads live in a single privacy first workspace built for the questions you ask every week, not for a wall of modules you never open.

Behind that clarity is a lightweight script under 5 KB that does not set analytics cookies on visitors. Clics is designed with GDPR, CCPA, and PECR in mind and ships a dedicated AI referrals view for ChatGPT, Claude, Perplexity, Gemini, and Copilot.

Unlimited teammates, a 14 day trial without a credit card, and human support that typically answers in under 30 minutes keep rollout and day to day reporting straightforward for teams that want analytics built for the website.

Clics cookieless, privacy-first web analytics illustration
Fathom Analytics

What is Fathom Analytics?

Fathom Analytics is a privacy-first web analytics platform that provides simple website statistics without tracking personal data or using cookies. It is fully compliant with GDPR, CCPA, and PECR regulations without requiring cookie consent banners on your pages. The lightweight script loads quickly and does not degrade website performance. Dashboards display page views, unique visitors, average time on page, bounce rate, referrers, countries, device types, browsers, and UTM campaign breakdowns in a single clean view. Fathom offers custom event tracking, scheduled email reports, uptime monitoring, and an API for building custom integrations. The platform provides EU-isolated infrastructure and unlimited data retention on all paid plans.

See how Fathom Analytics compares with Clics on Fathom Analytics Alternatives.

Fathom Analytics web analytics dashboard in the Fathom Analytics vs FullStory comparison
FullStory

What is FullStory?

FullStory is a digital experience intelligence platform for web and mobile applications that combines session replay with product analytics capabilities. Its Fullcapture technology automatically records every user interaction without manual event instrumentation, providing retroactive analysis of any behavior pattern. Core features include session replay with searchable metadata, heatmaps, conversion funnels, user journey mapping, and frustration signal detection for rage clicks and dead clicks. The StoryAI assistant surfaces insights through natural language queries across recorded session data. FullStory integrates with data warehouses for export and offers a separate Workforce product line for employee software analytics. A free tier provides thirty thousand monthly sessions with twelve months of data retention.

Explore the FullStory alternative guide on FullStory Alternatives.

FullStory web analytics dashboard in the Fathom Analytics vs FullStory comparison
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