Discover how Hotjar
compares with Matomo
What is the best platform for understanding your users? See how Hotjar compares with Matomo? Enjoy a detailed comparison of Hotjar vs Matomo.
Hotjar vs Matomo comparison.
- Public pricingIncludedIncluded
- Free tier or trialIncludedIncluded
- Self-serve signupIncludedIncluded
- Usage-based pricing (not per seat)IncludedIncluded
- Cookieless trackingNot includedIncluded
- No analytics cookies requiredNot includedIncluded
- EU or regional data hostingIncludedIncluded
- IP anonymization by defaultIncludedIncluded
- Self-hosted deploymentNot includedIncluded
Clics, the simple privacy first web analytics software
Clics gives growth and marketing teams one calm place to finally see how a website is really performing, without the clutter. Traffic sources, landing pages, multistep funnels, goal completions, and conversion reads live in a single privacy first workspace built for the questions you ask every week, not for a wall of modules you never open.
Behind that clarity is a lightweight script under 5 KB that does not set analytics cookies on visitors. Clics is designed with GDPR, CCPA, and PECR in mind and ships a dedicated AI referrals view for ChatGPT, Claude, Perplexity, Gemini, and Copilot.
Unlimited teammates, a 14 day trial without a credit card, and human support that typically answers in under 30 minutes keep rollout and day to day reporting straightforward for teams that want analytics built for the website.
What is Hotjar?
Hotjar is a behavior analytics tool now part of the Contentsquare family, focused on helping teams understand how users interact with web pages. Core features include heatmaps showing clicks, scrolls, and mouse movements, session replay for watching individual visitor journeys, conversion funnels, on-site surveys, feedback widgets, and user testing recruitment. The platform integrates with Google Analytics, HubSpot, Optimizely, and other marketing tools commonly used by product teams. Hotjar targets product managers, UX researchers, and marketers who need qualitative insights beyond traditional traffic numbers. The free Basic plan offers limited session captures while paid Business and Scale tiers increase recording quotas and add advanced filtering.
Read the Hotjar vs Clics profile on Hotjar Alternatives.
What is Matomo?
Matomo is an open-source web analytics platform originally released as Piwik in 2007. Teams can self-host it on their own servers for full data ownership or use Matomo Cloud as a managed service. It provides visitor logs, real-time dashboards, goal tracking, e-commerce reports, custom dimensions, and segmentation capabilities. Optional premium plugins add heatmaps, session recordings, A/B testing, funnels, and form analytics. Matomo supports both cookie-based and cookieless tracking modes to accommodate different privacy regulations. The interface follows a familiar report structure with acquisition, behavior, and conversion sections, making migration from traditional analytics tools straightforward for most marketing and product teams.
Explore the Matomo alternative guide on Matomo Alternatives.
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