Discover how Matomo
compares with Plausible
What is the best analytics platform for your website? See how Matomo compares with Plausible? Enjoy a detailed comparison of Matomo vs Plausible.
Matomo vs Plausible comparison.
- Public pricingIncludedIncluded
- Free tier or trialIncludedIncluded
- Self-serve signupIncludedIncluded
- Usage-based pricing (not per seat)IncludedIncluded
- Cookieless trackingIncludedIncluded
- No analytics cookies requiredIncludedIncluded
- EU or regional data hostingIncludedIncluded
- IP anonymization by defaultIncludedIncluded
- Self-hosted deploymentIncludedIncluded
Clics, the simple privacy first web analytics software
Clics helps teams worldwide understand how their websites perform without turning analytics into a second job. One privacy first platform brings the reads growth and marketing need into a single calm dashboard. Traffic sources, landing pages, multistep funnels, conversion goals, campaign performance, and a dedicated AI referrals view for ChatGPT, Claude, Perplexity, Gemini, and Copilot sit together so you are not hunting through menus for a weekly answer.
More than page views alone, Clics is built so everyone on the team can read the same numbers. Invite unlimited teammates to one workspace, check reports from phone or desktop, and keep reviews focused on what changed. The tracking script stays under 5 KB, skips analytics cookies on visitors, and is designed with GDPR, CCPA, and PECR in mind so you can measure traffic without cookie banners.
Clics offers a 14 day trial with no credit card required and answers with human support in under 30 minutes when something in your setup or dashboard needs a second look.
What is Matomo?
Matomo is an open-source web analytics platform originally released as Piwik in 2007. Teams can self-host it on their own servers for full data ownership or use Matomo Cloud as a managed service. It provides visitor logs, real-time dashboards, goal tracking, e-commerce reports, custom dimensions, and segmentation capabilities. Optional premium plugins add heatmaps, session recordings, A/B testing, funnels, and form analytics. Matomo supports both cookie-based and cookieless tracking modes to accommodate different privacy regulations. The interface follows a familiar report structure with acquisition, behavior, and conversion sections, making migration from traditional analytics tools straightforward for most marketing and product teams.
See the Matomo vs Clics write-up on Matomo Alternatives.
What is Plausible?
Plausible is open-source web analytics made and hosted in the EU: a single-page dashboard, goals and custom events, revenue tracking, funnels on higher tiers, Search Console integration, GA import, and monitoring of traffic from AI tools such as ChatGPT and Perplexity. The project states no cookies, no persistent identifiers, and no cross-site tracking, with a script around two and a half kilobytes gzipped. Published plans include Starter, Growth, and Business tiers with site and team caps, a thirty-day trial with no card, and optional self-hosting for teams that want full data ownership on their own infrastructure.
Find the Plausible alternative guide on Plausible Alternatives.
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