Discover how OpenPanel
stack up against Matomo
What is the best open analytics stack for your website? See how OpenPanel compares with Matomo? Enjoy a detailed comparison of OpenPanel vs Matomo.
OpenPanel vs Matomo comparison.
- Public pricingIncludedIncluded
- Free tier or trialIncludedIncluded
- Self-serve signupIncludedIncluded
- Usage-based pricing (not per seat)IncludedIncluded
- Cookieless trackingIncludedIncluded
- No analytics cookies requiredIncludedIncluded
- EU or regional data hostingIncludedIncluded
- IP anonymization by defaultIncludedIncluded
- Self-hosted deploymentIncludedIncluded
Clics, the simple privacy first web analytics software
Clics gives growth and marketing teams one calm place to finally see how a website is really performing, without the clutter. Traffic sources, landing pages, multistep funnels, goal completions, and conversion reads live in a single privacy first workspace built for the questions you ask every week, not for a wall of modules you never open.
Behind that clarity is a lightweight script under 5 KB that does not set analytics cookies on visitors. Clics is designed with GDPR, CCPA, and PECR in mind and ships a dedicated AI referrals view for ChatGPT, Claude, Perplexity, Gemini, and Copilot.
Unlimited teammates, a 14 day trial without a credit card, and human support that typically answers in under 30 minutes keep rollout and day to day reporting straightforward for teams that want analytics built for the website.
What is OpenPanel?
OpenPanel is an open-source web and product analytics platform available at openpanel.dev with cookieless tracking and GDPR-friendly positioning. It offers EU-hosted cloud infrastructure with a thirty-day free trial requiring no credit card, or teams can self-host the entire stack. A single installation covers web analytics, custom event tracking, funnels, retention charts, cohort analysis, user profiles, session replay, revenue monitoring, and Google Search Console integration. The platform also provides notifications, webhooks, and MCP tooling so AI agents can query funnels, profiles, and sessions programmatically. OpenPanel targets developers and product teams who want open-source flexibility combined with a modern analytics experience.
Dig into the OpenPanel alternative page on OpenPanel Alternatives.
What is Matomo?
Matomo is an open-source web analytics platform originally released as Piwik in 2007. Teams can self-host it on their own servers for full data ownership or use Matomo Cloud as a managed service. It provides visitor logs, real-time dashboards, goal tracking, e-commerce reports, custom dimensions, and segmentation capabilities. Optional premium plugins add heatmaps, session recordings, A/B testing, funnels, and form analytics. Matomo supports both cookie-based and cookieless tracking modes to accommodate different privacy regulations. The interface follows a familiar report structure with acquisition, behavior, and conversion sections, making migration from traditional analytics tools straightforward for most marketing and product teams.
View the Matomo vs Clics guide on Matomo Alternatives.
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