Discover how PostHog stack up against Matomo

What is the best analytics platform for your product and website? See how PostHog compares with Matomo? Enjoy a detailed comparison of PostHog vs Matomo.

PostHog logo on Clics Analytics at clics.dev
PostHog
vs
Matomo logo on Clics Analytics at clics.dev
Matomo
Detailed comparison

PostHog vs Matomo comparison.

FeaturesPostHogMatomo
  • Public pricingIncludedIncluded
  • Free tier or trialIncludedIncluded
  • Self-serve signupIncludedIncluded
  • Usage-based pricing (not per seat)IncludedIncluded
  • Cookieless trackingIncludedIncluded
  • No analytics cookies requiredIncludedIncluded
  • EU or regional data hostingIncludedIncluded
  • IP anonymization by defaultNot includedIncluded
  • Self-hosted deploymentIncludedIncluded
Clics

Clics, the simple privacy first web analytics software

Clics gives growth and marketing teams one calm place to finally see how a website is really performing, without the clutter. Traffic sources, landing pages, multistep funnels, goal completions, and conversion reads live in a single privacy first workspace built for the questions you ask every week, not for a wall of modules you never open.

Behind that clarity is a lightweight script under 5 KB that does not set analytics cookies on visitors. Clics is designed with GDPR, CCPA, and PECR in mind and ships a dedicated AI referrals view for ChatGPT, Claude, Perplexity, Gemini, and Copilot.

Unlimited teammates, a 14 day trial without a credit card, and human support that typically answers in under 30 minutes keep rollout and day to day reporting straightforward for teams that want analytics built for the website.

Clics privacy first web analytics
PostHog

What is PostHog?

PostHog is a Product OS for builders: product analytics, a streamlined Web Analytics view for marketers, session replay, feature flags, experiments, surveys, error tracking, LLM observability, AI assistants, managed warehouse and pipeline hooks, logs, workflows, and SDKs across web and mobile, with an MIT-licensed core teams can self-host. Every capability shares one workspace, so marketing traffic reads live beside replay, product events, experimentation, and infrastructure your engineers already operate. Pricing uses transparent event-based billing with a generous free tier, and the open-source codebase means teams can audit, extend, or contribute to the platform directly without vendor lock-in.

Open the PostHog alternative guide for PostHog on Alternatives.

PostHog in a PostHog vs Matomo comparison context
Matomo

What is Matomo?

Matomo is an open-source web analytics platform originally released as Piwik in 2007. Teams can self-host it on their own servers for full data ownership or use Matomo Cloud as a managed service. It provides visitor logs, real-time dashboards, goal tracking, e-commerce reports, custom dimensions, and segmentation capabilities. Optional premium plugins add heatmaps, session recordings, A/B testing, funnels, and form analytics. Matomo supports both cookie-based and cookieless tracking modes to accommodate different privacy regulations. The interface follows a familiar report structure with acquisition, behavior, and conversion sections, making migration from traditional analytics tools straightforward for most marketing and product teams.

Read how Clics compares with Matomo on Alternatives.

Matomo in a PostHog vs Matomo comparison context
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