Discover how Umami
compares with Ahrefs Analytics
What is the best privacy first analytics stack for your website? See how Umami compares with Ahrefs Web Analytics? Enjoy a detailed comparison of Umami vs Ahrefs Analytics.
Umami vs Ahrefs Analytics comparison.
- Public pricingIncludedIncluded
- Free tier or trialIncludedIncluded
- Self-serve signupIncludedIncluded
- Usage-based pricing (not per seat)IncludedIncluded
- Cookieless trackingIncludedIncluded
- No analytics cookies requiredIncludedIncluded
- EU or regional data hostingIncluded
- IP anonymization by defaultIncludedIncluded
- Self-hosted deploymentIncludedNot included
Clics, the simple privacy first web analytics software
Clics makes website analytics something your team actually looks forward to every week: easy, modern, and genuinely useful. At its core is a clean dashboard anyone can open without training: visitors, traffic sources, goals, conversions, and multistep funnels on one screen, plus a dedicated view for AI referral traffic from ChatGPT, Claude, Perplexity, Gemini, and Copilot.
Its strength is staying simple without giving up what marketing teams actually measure. A tracking script under 5 KB does not set analytics cookies on visitors. Clics is designed with GDPR, CCPA, and PECR in mind, and reports full counts you can trust in reviews.
Unlimited teammates share one workspace, the 14 day trial does not require a credit card, and human support typically replies in under 30 minutes when setup or reporting questions come up.
What is Umami?
Umami is an open-source, privacy-focused web analytics platform that operates without cookies and without cross-site tracking, positioning itself as GDPR compliant out of the box. The tracker script stays under two kilobytes, and teams can self-host with Docker and PostgreSQL or choose Umami Cloud for managed hosting. The product covers traffic metrics, custom events, funnels, user journeys, retention, session replay, UTM attribution, and revenue tracking tied to events. Team management includes roles, sharing controls, and a REST API for programmatic access to collected data. Umami targets developers and small teams who want lightweight analytics without sacrificing the ability to understand user behavior in meaningful detail.
Explore the dedicated alternative guide for Umami on Alternatives.
What is Ahrefs Web Analytics?
Ahrefs Web Analytics is a cookie-light web traffic product tucked inside Ahrefs Brand Radar and the broader SEO stack including Rank Tracker, Site Audit, and Keywords Explorer. Teams get real-time views tied to verified projects, Google Search Console linkage, outbound link tracking, funnels and custom events, UTM breakdowns, AI-oriented bot referrer reporting, GA4 import, and more, all routed through one Ahrefs account rather than a separate analytics vendor. The product appeals to SEO-focused teams who already use Ahrefs for backlink and keyword research and want traffic data consolidated in the same workspace without adding another third-party measurement tool.
See the full write-up for Ahrefs Analytics on Alternatives.
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