Discover how Umami
compares with Google Analytics
What is the best analytics platform for your website? See how Umami compares with Google Analytics? Enjoy a detailed comparison of Umami vs Google Analytics.
Umami vs Google Analytics comparison.
- Public pricingIncludedNot included
- Free tier or trialIncludedIncluded
- Self-serve signupIncludedIncluded
- Usage-based pricing (not per seat)IncludedIncluded
- Cookieless trackingIncludedNot included
- No analytics cookies requiredIncludedNot included
- EU or regional data hostingIncludedIncluded
- IP anonymization by defaultIncludedIncluded
- Self-hosted deploymentIncludedNot included
Clics, the simple privacy first web analytics software
Clics helps teams worldwide understand how their websites perform without turning analytics into a second job. One privacy first platform brings the reads growth and marketing need into a single calm dashboard. Traffic sources, landing pages, multistep funnels, conversion goals, campaign performance, and a dedicated AI referrals view for ChatGPT, Claude, Perplexity, Gemini, and Copilot sit together so you are not hunting through menus for a weekly answer.
More than page views alone, Clics is built so everyone on the team can read the same numbers. Invite unlimited teammates to one workspace, check reports from phone or desktop, and keep reviews focused on what changed. The tracking script stays under 5 KB, skips analytics cookies on visitors, and is designed with GDPR, CCPA, and PECR in mind so you can measure traffic without cookie banners.
Clics offers a 14 day trial with no credit card required and answers with human support in under 30 minutes when something in your setup or dashboard needs a second look.
What is Umami?
Umami is an open-source, privacy-focused web analytics platform that operates without cookies and without cross-site tracking, positioning itself as GDPR compliant out of the box. The tracker script stays under two kilobytes, and teams can self-host with Docker and PostgreSQL or choose Umami Cloud for managed hosting. The product covers traffic metrics, custom events, funnels, user journeys, retention, session replay, UTM attribution, and revenue tracking tied to events. Team management includes roles, sharing controls, and a REST API for programmatic access to collected data. Umami targets developers and small teams who want lightweight analytics without sacrificing the ability to understand user behavior in meaningful detail.
Dig into the Umami alternative write-up for Umami on Alternatives.
What is Google Analytics?
Google Analytics is the most widely used web analytics platform globally, now in its fourth generation as GA4. It tracks website and app traffic through an event-based data model that replaced the session-based approach of Universal Analytics. Features include audience reports, acquisition channels, engagement metrics, conversion tracking, path exploration, funnel visualization, and predictive audiences powered by machine learning. The platform integrates deeply with Google Ads, Search Console, BigQuery, and Looker Studio for advertising optimization and custom reporting. GA4 offers a free tier with generous data collection limits and a paid Analytics 360 version for enterprises needing higher quotas, service level agreements, and dedicated support.
See the Google Analytics vs Clics comparison for Google Analytics on Alternatives.
More head-to-head comparisons
Explore more side-by-side comparisons between popular analytics tools.