Discover how Vercel Analytics compares with Matomo
What is the best way to measure your website? See how Vercel Web Analytics compares with Matomo? Enjoy a detailed comparison of Vercel Analytics vs Matomo.
Vercel Analytics vs Matomo comparison.
- Public pricingIncludedIncluded
- Free tier or trialIncludedIncluded
- Self-serve signupIncludedIncluded
- Usage-based pricing (not per seat)IncludedIncluded
- Cookieless trackingIncludedIncluded
- No analytics cookies requiredIncludedIncluded
- EU or regional data hostingNot includedIncluded
- IP anonymization by defaultIncludedIncluded
- Self-hosted deploymentNot includedIncluded
Clics, the simple privacy first web analytics software
Clics makes website analytics something your team actually looks forward to every week: easy, modern, and genuinely useful. At its core is a clean dashboard anyone can open without training: visitors, traffic sources, goals, conversions, and multistep funnels on one screen, plus a dedicated view for AI referral traffic from ChatGPT, Claude, Perplexity, Gemini, and Copilot.
Its strength is staying simple without giving up what marketing teams actually measure. A tracking script under 5 KB does not set analytics cookies on visitors. Clics is designed with GDPR, CCPA, and PECR in mind, and reports full counts you can trust in reviews.
Unlimited teammates share one workspace, the 14 day trial does not require a credit card, and human support typically replies in under 30 minutes when setup or reporting questions come up.
What is Vercel Web Analytics?
Vercel Analytics is a built-in analytics solution for applications deployed on the Vercel platform. It provides real-time page view tracking, visitor counts, referrer data, geographic breakdowns, device information, and top pages without requiring external scripts or third-party services. Speed Insights measures Core Web Vitals including Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift directly from real user sessions. Billing is based on collected events across projects, with retention periods capped by plan tier. Hobby plans stop collecting after monthly limits are reached, while Pro and Enterprise tiers offer extended retention and higher event allowances for production applications at scale.
See the Vercel Web Analytics alternative guide for Vercel Analytics on Alternatives.
What is Matomo?
Matomo is an open-source web analytics platform originally released as Piwik in 2007. Teams can self-host it on their own servers for full data ownership or use Matomo Cloud as a managed service. It provides visitor logs, real-time dashboards, goal tracking, e-commerce reports, custom dimensions, and segmentation capabilities. Optional premium plugins add heatmaps, session recordings, A/B testing, funnels, and form analytics. Matomo supports both cookie-based and cookieless tracking modes to accommodate different privacy regulations. The interface follows a familiar report structure with acquisition, behavior, and conversion sections, making migration from traditional analytics tools straightforward for most marketing and product teams.
Open the Matomo vs Clics breakdown on Matomo Alternatives.
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