Discover how Vercel Analytics
stack up against Umami
What is the best privacy first analytics setup for your website? See how Vercel Web Analytics compares with Umami? Enjoy a detailed comparison of Vercel Analytics vs Umami.
Vercel Analytics vs Umami comparison.
- Public pricingIncludedIncluded
- Free tier or trialIncludedIncluded
- Self-serve signupIncludedIncluded
- Usage-based pricing (not per seat)IncludedIncluded
- Cookieless trackingIncludedIncluded
- No analytics cookies requiredIncludedIncluded
- EU or regional data hostingNot includedIncluded
- IP anonymization by defaultIncludedIncluded
- Self-hosted deploymentNot includedIncluded
Clics, the simple privacy first web analytics software
Clics helps teams worldwide understand how their websites perform without turning analytics into a second job. One privacy first platform brings the reads growth and marketing need into a single calm dashboard. Traffic sources, landing pages, multistep funnels, conversion goals, campaign performance, and a dedicated AI referrals view for ChatGPT, Claude, Perplexity, Gemini, and Copilot sit together so you are not hunting through menus for a weekly answer.
More than page views alone, Clics is built so everyone on the team can read the same numbers. Invite unlimited teammates to one workspace, check reports from phone or desktop, and keep reviews focused on what changed. The tracking script stays under 5 KB, skips analytics cookies on visitors, and is designed with GDPR, CCPA, and PECR in mind so you can measure traffic without cookie banners.
Clics offers a 14 day trial with no credit card required and answers with human support in under 30 minutes when something in your setup or dashboard needs a second look.
What is Vercel Web Analytics?
Vercel Analytics is a built-in analytics solution for applications deployed on the Vercel platform. It provides real-time page view tracking, visitor counts, referrer data, geographic breakdowns, device information, and top pages without requiring external scripts or third-party services. Speed Insights measures Core Web Vitals including Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift directly from real user sessions. Billing is based on collected events across projects, with retention periods capped by plan tier. Hobby plans stop collecting after monthly limits are reached, while Pro and Enterprise tiers offer extended retention and higher event allowances for production applications at scale.
Read the Vercel Web Analytics alternative profile for Vercel Analytics on Alternatives.
What is Umami?
Umami is an open-source, privacy-focused web analytics platform that operates without cookies and without cross-site tracking, positioning itself as GDPR compliant out of the box. The tracker script stays under two kilobytes, and teams can self-host with Docker and PostgreSQL or choose Umami Cloud for managed hosting. The product covers traffic metrics, custom events, funnels, user journeys, retention, session replay, UTM attribution, and revenue tracking tied to events. Team management includes roles, sharing controls, and a REST API for programmatic access to collected data. Umami targets developers and small teams who want lightweight analytics without sacrificing the ability to understand user behavior in meaningful detail.
Explore the Umami vs Clics write-up for Umami on Alternatives.
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