Discover how Visitors
compares with Matomo
What is the best analytics platform for your website? See how Visitors compares with Matomo? Enjoy a detailed comparison of Visitors vs Matomo.
Visitors vs Matomo comparison.
- Public pricingIncludedIncluded
- Free tier or trialIncludedIncluded
- Self-serve signupIncludedIncluded
- Usage-based pricing (not per seat)IncludedIncluded
- Cookieless trackingIncludedIncluded
- No analytics cookies requiredIncludedIncluded
- EU or regional data hostingIncludedIncluded
- IP anonymization by defaultIncludedIncluded
- Self-hosted deploymentNot includedIncluded
Clics, the simple privacy first web analytics software
Clics makes website analytics something your team actually looks forward to every week: easy, modern, and genuinely useful. At its core is a clean dashboard anyone can open without training: visitors, traffic sources, goals, conversions, and multistep funnels on one screen, plus a dedicated view for AI referral traffic from ChatGPT, Claude, Perplexity, Gemini, and Copilot.
Its strength is staying simple without giving up what marketing teams actually measure. A tracking script under 5 KB does not set analytics cookies on visitors. Clics is designed with GDPR, CCPA, and PECR in mind, and reports full counts you can trust in reviews.
Unlimited teammates share one workspace, the 14 day trial does not require a credit card, and human support typically replies in under 30 minutes when setup or reporting questions come up.
What is Visitors?
Visitors is a revenue-first web analytics platform with a tracking script under one kilobyte that operates without cookies by default. It provides real-time visitor streams, user profiles with full session history, cross-device tracking, logged-in user identification, conversion funnels, Core Web Vitals monitoring, and revenue synchronization with Stripe, Dodo, and RevenueCat. Published pricing tiers start at approximately ten thousand monthly events for nine dollars per month and include unlimited website tracking, GDPR-compliant positioning, and a fourteen-day free trial. The platform emphasizes connecting pageviews directly to paying customers, helping teams understand which traffic sources and content pages generate actual subscription revenue rather than vanity metrics alone.
Read the Visitors alternative guide for Visitors on Alternatives.
What is Matomo?
Matomo is an open-source web analytics platform originally released as Piwik in 2007. Teams can self-host it on their own servers for full data ownership or use Matomo Cloud as a managed service. It provides visitor logs, real-time dashboards, goal tracking, e-commerce reports, custom dimensions, and segmentation capabilities. Optional premium plugins add heatmaps, session recordings, A/B testing, funnels, and form analytics. Matomo supports both cookie-based and cookieless tracking modes to accommodate different privacy regulations. The interface follows a familiar report structure with acquisition, behavior, and conversion sections, making migration from traditional analytics tools straightforward for most marketing and product teams.
See the Matomo vs Clics write-up on Matomo Alternatives.
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