Discover how Yandex Metrica compares with Matomo

What is the best analytics platform for your website? See how Yandex Metrica compares with Matomo? Enjoy a detailed comparison of Yandex Metrica vs Matomo.

Yandex Metrica logo on Clics Analytics at clics.dev
Yandex Metrica
vs
Matomo logo on Clics Analytics at clics.dev
Matomo
Detailed comparison

Yandex Metrica vs Matomo comparison.

FeaturesYandex MetricaMatomo
  • Public pricingNot includedIncluded
  • Free tier or trialIncludedIncluded
  • Self-serve signupIncludedIncluded
  • Usage-based pricing (not per seat)IncludedIncluded
  • Cookieless trackingIncludedIncluded
  • No analytics cookies requiredNot includedIncluded
  • EU or regional data hostingIncludedIncluded
  • IP anonymization by defaultNot includedIncluded
  • Self-hosted deploymentNot includedIncluded
Clics

Clics, the simple privacy first web analytics software

Clics makes website analytics something your team actually looks forward to every week: easy, modern, and genuinely useful. At its core is a clean dashboard anyone can open without training: visitors, traffic sources, goals, conversions, and multistep funnels on one screen, plus a dedicated view for AI referral traffic from ChatGPT, Claude, Perplexity, Gemini, and Copilot.

Its strength is staying simple without giving up what marketing teams actually measure. A tracking script under 5 KB does not set analytics cookies on visitors. Clics is designed with GDPR, CCPA, and PECR in mind, and reports full counts you can trust in reviews.

Unlimited teammates share one workspace, the 14 day trial does not require a credit card, and human support typically replies in under 30 minutes when setup or reporting questions come up.

Clics privacy first web analytics
Yandex Metrica

What is Yandex Metrica?

Yandex Metrica is a full-featured web analytics service from Yandex, widely used worldwide and especially strong in Russian-speaking markets. The product spans traffic and conversion reporting, real-time views, Webvisor session replay, heatmaps, form analytics, goals and ecommerce tracking, A/B testing, Yandex Tag Manager, marketplace connectors, and workflows with Yandex Direct and other Yandex advertising surfaces. Advanced tiers include Metrika Pro for higher data limits and Yandex Cloud exports for warehouse workflows. The platform is free for most usage levels, making it accessible for businesses of all sizes that need comprehensive analytics with deep integration into the Yandex ecosystem for advertising and search campaigns.

See the Yandex Metrica alternative guide for Yandex Metrica on Alternatives.

Yandex Metrica in a Yandex Metrica vs Matomo comparison context
Matomo

What is Matomo?

Matomo is an open-source web analytics platform originally released as Piwik in 2007. Teams can self-host it on their own servers for full data ownership or use Matomo Cloud as a managed service. It provides visitor logs, real-time dashboards, goal tracking, e-commerce reports, custom dimensions, and segmentation capabilities. Optional premium plugins add heatmaps, session recordings, A/B testing, funnels, and form analytics. Matomo supports both cookie-based and cookieless tracking modes to accommodate different privacy regulations. The interface follows a familiar report structure with acquisition, behavior, and conversion sections, making migration from traditional analytics tools straightforward for most marketing and product teams.

See the Matomo vs Clics write-up on Matomo Alternatives.

Matomo in a Yandex Metrica vs Matomo comparison context
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