Discover how Google Analytics compares with Smartlook
What is the best experience analytics stack for your team? See how Google Analytics compares with Smartlook? Enjoy a detailed comparison of Google Analytics vs Smartlook.
Google Analytics vs Smartlook comparison.
- Public pricingNot includedNot included
- Free tier or trialIncludedIncluded
- Self-serve signupIncludedIncluded
- Usage-based pricing (not per seat)IncludedIncluded
- Cookieless trackingNot includedIncluded
- No analytics cookies requiredNot includedNot included
- EU or regional data hostingIncludedIncluded
- IP anonymization by defaultIncluded
- Self-hosted deploymentNot includedNot included
Clics, the simple privacy first web analytics software
Clics helps teams worldwide understand how their websites perform without turning analytics into a second job. One privacy first platform brings the reads growth and marketing need into a single calm dashboard. Traffic sources, landing pages, multistep funnels, conversion goals, campaign performance, and a dedicated AI referrals view for ChatGPT, Claude, Perplexity, Gemini, and Copilot sit together so you are not hunting through menus for a weekly answer.
More than page views alone, Clics is built so everyone on the team can read the same numbers. Invite unlimited teammates to one workspace, check reports from phone or desktop, and keep reviews focused on what changed. The tracking script stays under 5 KB, skips analytics cookies on visitors, and is designed with GDPR, CCPA, and PECR in mind so you can measure traffic without cookie banners.
Clics offers a 14 day trial with no credit card required and answers with human support in under 30 minutes when something in your setup or dashboard needs a second look.
What is Google Analytics?
Google Analytics is the most widely used web analytics platform globally, now in its fourth generation as GA4. It tracks website and app traffic through an event-based data model that replaced the session-based approach of Universal Analytics. Features include audience reports, acquisition channels, engagement metrics, conversion tracking, path exploration, funnel visualization, and predictive audiences powered by machine learning. The platform integrates deeply with Google Ads, Search Console, BigQuery, and Looker Studio for advertising optimization and custom reporting. GA4 offers a free tier with generous data collection limits and a paid Analytics 360 version for enterprises needing higher quotas, service level agreements, and dedicated support.
Read the Google Analytics vs Clics guide for Google Analytics on Alternatives.
What is Smartlook?
Smartlook is qualitative analytics for websites and mobile apps: session recordings, heatmaps, events, funnels, crash-linked replays, and integrations with Salesforce, Slack, Intercom, and Zendesk. Smartlook has published an end-of-life path with no new subscriptions after May 2026, no renewals after August 2026, last support for paid plans by August 2027, and full decommissioning on September 2027. Replay and heatmap capabilities will continue inside Splunk Digital Experience Analytics for customers who adopt Splunk, without automatic migration of historical Smartlook data. Teams currently using Smartlook should plan their transition strategy to an alternative platform before the final shutdown date arrives.
Compare Smartlook with Clics on the Smartlook Alternatives page.
More head-to-head comparisons
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