Discover how Smartlook
compares with FullStory

What is the best digital experience platform for your team? See how Smartlook compares with FullStory? Enjoy a detailed comparison of Smartlook vs FullStory.

Detailed comparison

Smartlook vs FullStory comparison.

FeaturesSmartlookFullStory
  • Public pricingNot includedNot included
  • Free tier or trialIncludedNot included
  • Self-serve signupIncludedNot included
  • Usage-based pricing (not per seat)IncludedIncluded
  • Cookieless trackingIncludedIncluded
  • No analytics cookies requiredNot includedNot included
  • EU or regional data hostingIncludedIncluded
  • IP anonymization by default Included
  • Self-hosted deploymentNot includedNot included
Clics

Clics, the simple privacy first web analytics software

Clics helps teams worldwide understand how their websites perform without turning analytics into a second job. One privacy first platform brings the reads growth and marketing need into a single calm dashboard. Traffic sources, landing pages, multistep funnels, conversion goals, campaign performance, and a dedicated AI referrals view for ChatGPT, Claude, Perplexity, Gemini, and Copilot sit together so you are not hunting through menus for a weekly answer.

More than page views alone, Clics is built so everyone on the team can read the same numbers. Invite unlimited teammates to one workspace, check reports from phone or desktop, and keep reviews focused on what changed. The tracking script stays under 5 KB, skips analytics cookies on visitors, and is designed with GDPR, CCPA, and PECR in mind so you can measure traffic without cookie banners.

Clics offers a 14 day trial with no credit card required and answers with human support in under 30 minutes when something in your setup or dashboard needs a second look.

Clics cookieless, privacy-first web analytics illustration
Smartlook

What is Smartlook?

Smartlook is qualitative analytics for websites and mobile apps: session recordings, heatmaps, events, funnels, crash-linked replays, and integrations with Salesforce, Slack, Intercom, and Zendesk. Smartlook has published an end-of-life path with no new subscriptions after May 2026, no renewals after August 2026, last support for paid plans by August 2027, and full decommissioning on September 2027. Replay and heatmap capabilities will continue inside Splunk Digital Experience Analytics for customers who adopt Splunk, without automatic migration of historical Smartlook data. Teams currently using Smartlook should plan their transition strategy to an alternative platform before the final shutdown date arrives.

Compare Smartlook with Clics on the Smartlook Alternatives page.

Smartlook web analytics dashboard in the Smartlook vs FullStory comparison
FullStory

What is FullStory?

FullStory is a digital experience intelligence platform for web and mobile applications that combines session replay with product analytics capabilities. Its Fullcapture technology automatically records every user interaction without manual event instrumentation, providing retroactive analysis of any behavior pattern. Core features include session replay with searchable metadata, heatmaps, conversion funnels, user journey mapping, and frustration signal detection for rage clicks and dead clicks. The StoryAI assistant surfaces insights through natural language queries across recorded session data. FullStory integrates with data warehouses for export and offers a separate Workforce product line for employee software analytics. A free tier provides thirty thousand monthly sessions with twelve months of data retention.

Read how Clics compares with FullStory on Alternatives.

FullStory web analytics dashboard in the Smartlook vs FullStory comparison
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