Discover how Umami
compares with Hotjar
What is the best tool for your website? See how Umami compares with Hotjar? Enjoy a detailed comparison of Umami vs Hotjar.
Umami vs Hotjar comparison.
- Public pricingIncludedIncluded
- Free tier or trialIncludedIncluded
- Self-serve signupIncludedIncluded
- Usage-based pricing (not per seat)IncludedIncluded
- Cookieless trackingIncludedNot included
- No analytics cookies requiredIncludedNot included
- EU or regional data hostingIncludedIncluded
- IP anonymization by defaultIncludedIncluded
- Self-hosted deploymentIncludedNot included
Clics, the simple privacy first web analytics software
Clics gives growth and marketing teams one calm place to finally see how a website is really performing, without the clutter. Traffic sources, landing pages, multistep funnels, goal completions, and conversion reads live in a single privacy first workspace built for the questions you ask every week, not for a wall of modules you never open.
Behind that clarity is a lightweight script under 5 KB that does not set analytics cookies on visitors. Clics is designed with GDPR, CCPA, and PECR in mind and ships a dedicated AI referrals view for ChatGPT, Claude, Perplexity, Gemini, and Copilot.
Unlimited teammates, a 14 day trial without a credit card, and human support that typically answers in under 30 minutes keep rollout and day to day reporting straightforward for teams that want analytics built for the website.
What is Umami?
Umami is an open-source, privacy-focused web analytics platform that operates without cookies and without cross-site tracking, positioning itself as GDPR compliant out of the box. The tracker script stays under two kilobytes, and teams can self-host with Docker and PostgreSQL or choose Umami Cloud for managed hosting. The product covers traffic metrics, custom events, funnels, user journeys, retention, session replay, UTM attribution, and revenue tracking tied to events. Team management includes roles, sharing controls, and a REST API for programmatic access to collected data. Umami targets developers and small teams who want lightweight analytics without sacrificing the ability to understand user behavior in meaningful detail.
Open the Umami vs Clics guide for Umami on Alternatives.
What is Hotjar?
Hotjar is a behavior analytics tool now part of the Contentsquare family, focused on helping teams understand how users interact with web pages. Core features include heatmaps showing clicks, scrolls, and mouse movements, session replay for watching individual visitor journeys, conversion funnels, on-site surveys, feedback widgets, and user testing recruitment. The platform integrates with Google Analytics, HubSpot, Optimizely, and other marketing tools commonly used by product teams. Hotjar targets product managers, UX researchers, and marketers who need qualitative insights beyond traditional traffic numbers. The free Basic plan offers limited session captures while paid Business and Scale tiers increase recording quotas and add advanced filtering.
Browse the Hotjar alternative breakdown on Hotjar Alternatives.
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