Discover how Fathom Analytics compares with Smartlook

What is the best way to understand your website? See how Fathom Analytics compares with Smartlook? Enjoy a detailed comparison of Fathom Analytics vs Smartlook.

Fathom Analytics logo on Clics Analytics at clics.dev
Fathom Analytics
vs
Smartlook logo on Clics Analytics at clics.dev
Smartlook
Detailed comparison

Fathom Analytics vs Smartlook comparison.

FeaturesFathom AnalyticsSmartlook
  • Public pricingIncludedNot included
  • Free tier or trialIncludedIncluded
  • Self-serve signupIncludedIncluded
  • Usage-based pricing (not per seat)IncludedIncluded
  • Cookieless trackingIncludedIncluded
  • No analytics cookies requiredIncludedNot included
  • EU or regional data hostingIncludedIncluded
  • IP anonymization by defaultIncluded
  • Self-hosted deploymentNot includedNot included
Clics

Clics, the simple privacy first web analytics software

Clics makes website analytics something your team actually looks forward to every week: easy, modern, and genuinely useful. At its core is a clean dashboard anyone can open without training: visitors, traffic sources, goals, conversions, and multistep funnels on one screen, plus a dedicated view for AI referral traffic from ChatGPT, Claude, Perplexity, Gemini, and Copilot.

Its strength is staying simple without giving up what marketing teams actually measure. A tracking script under 5 KB does not set analytics cookies on visitors. Clics is designed with GDPR, CCPA, and PECR in mind, and reports full counts you can trust in reviews.

Unlimited teammates share one workspace, the 14 day trial does not require a credit card, and human support typically replies in under 30 minutes when setup or reporting questions come up.

Clics privacy first web analytics
Fathom Analytics

What is Fathom Analytics?

Fathom Analytics is a privacy-first web analytics platform that provides simple website statistics without tracking personal data or using cookies. It is fully compliant with GDPR, CCPA, and PECR regulations without requiring cookie consent banners on your pages. The lightweight script loads quickly and does not degrade website performance. Dashboards display page views, unique visitors, average time on page, bounce rate, referrers, countries, device types, browsers, and UTM campaign breakdowns in a single clean view. Fathom offers custom event tracking, scheduled email reports, uptime monitoring, and an API for building custom integrations. The platform provides EU-isolated infrastructure and unlimited data retention on all paid plans.

Find the Fathom Analytics alternative guide on Fathom Analytics Alternatives.

Fathom Analytics in a Fathom Analytics vs Smartlook comparison context
Smartlook

What is Smartlook?

Smartlook is qualitative analytics for websites and mobile apps: session recordings, heatmaps, events, funnels, crash-linked replays, and integrations with Salesforce, Slack, Intercom, and Zendesk. Smartlook has published an end-of-life path with no new subscriptions after May 2026, no renewals after August 2026, last support for paid plans by August 2027, and full decommissioning on September 2027. Replay and heatmap capabilities will continue inside Splunk Digital Experience Analytics for customers who adopt Splunk, without automatic migration of historical Smartlook data. Teams currently using Smartlook should plan their transition strategy to an alternative platform before the final shutdown date arrives.

Compare Smartlook with Clics on the Smartlook Alternatives page.

Smartlook in a Fathom Analytics vs Smartlook comparison context
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