Discover how Semrush Traffic Analytics compares with Matomo
What is the best way to measure and benchmark your site? See how Semrush Traffic Analytics compares with Matomo? Enjoy a detailed comparison of Semrush Traffic Analytics vs Matomo.
Semrush Traffic Analytics vs Matomo comparison.
- Public pricingIncludedIncluded
- Free tier or trialIncludedIncluded
- Self-serve signupIncludedIncluded
- Usage-based pricing (not per seat)Not includedIncluded
- Cookieless trackingNot includedIncluded
- No analytics cookies requiredNot includedIncluded
- EU or regional data hostingNot includedIncluded
- IP anonymization by defaultNot includedIncluded
- Self-hosted deploymentNot includedIncluded
Clics, the simple privacy first web analytics software
Clics helps teams worldwide understand how their websites perform without turning analytics into a second job. One privacy first platform brings the reads growth and marketing need into a single calm dashboard. Traffic sources, landing pages, multistep funnels, conversion goals, campaign performance, and a dedicated AI referrals view for ChatGPT, Claude, Perplexity, Gemini, and Copilot sit together so you are not hunting through menus for a weekly answer.
More than page views alone, Clics is built so everyone on the team can read the same numbers. Invite unlimited teammates to one workspace, check reports from phone or desktop, and keep reviews focused on what changed. The tracking script stays under 5 KB, skips analytics cookies on visitors, and is designed with GDPR, CCPA, and PECR in mind so you can measure traffic without cookie banners.
Clics offers a 14 day trial with no credit card required and answers with human support in under 30 minutes when something in your setup or dashboard needs a second look.
What is Semrush Traffic Analytics?
Semrush Traffic Analytics is a competitive research module inside the Semrush marketing suite. It estimates website traffic volumes, unique visitors, bounce rates, visit duration, and pages per session for any domain using aggregated clickstream data and machine-learning models. Teams use it to benchmark competitor performance, discover traffic sources by channel, analyze audience overlap between domains, identify top-performing subfolders, and review geographic distribution patterns. Data relies on third-party panel observations rather than first-party tags, so accuracy varies depending on market size. The tool integrates with other Semrush products like Market Explorer and Domain Overview for broader competitive intelligence workflows.
Read the Semrush Traffic Analytics profile on Semrush Traffic Analytics Alternatives.
What is Matomo?
Matomo is an open-source web analytics platform originally released as Piwik in 2007. Teams can self-host it on their own servers for full data ownership or use Matomo Cloud as a managed service. It provides visitor logs, real-time dashboards, goal tracking, e-commerce reports, custom dimensions, and segmentation capabilities. Optional premium plugins add heatmaps, session recordings, A/B testing, funnels, and form analytics. Matomo supports both cookie-based and cookieless tracking modes to accommodate different privacy regulations. The interface follows a familiar report structure with acquisition, behavior, and conversion sections, making migration from traditional analytics tools straightforward for most marketing and product teams.
See how Clics compares with Matomo on Alternatives.
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